Search results for: millennials
Information Sources Millennials Trust Most, March 2014 [CHART]
Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.
Read MoreMost Popular Social Networks Among Younger Millennials, March 2014 [CHART]
Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%).
Read MoreMillennials & Boomers Willingness To Share Personal Data, March 2014 [CHART]
6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so.
Read MoreMillennials' Approval Of Obama's Job Performance, 2010-2014 [CHART]
50% of younger Millennials (ages 18 to 25) and 47% of older Millennials (26 to 33) approve of the way Obama is handling his job as president.
Read MoreTop 10 US Markets By Concentration of Wealthy Millennials, February 2014 [TABLE]
Washington, DC enjoys the largest concentration of wealthy Millennials.
Read MoreMillennials' Demographic Statistics, February 2014 [TABLE]
Millennials (18-36) comprise 24% of the US population (77 million individuals), on par with Boomers (1946-1964) and Gen Z (born 1995-present).
Read MoreSocial Media Millennials Prefer For Brand Communication, November 2013 [CHART]
YouTube overtook Facebook last year as the favorite website among US internet users ages 12 to 19.
Read MoreWebsites Millennials Use Frequently, November 2013 [TABLE]
Nearly three-quarters of 14- to 18-year-olds in the US said they used YouTube Frequently, compared with 60% who said the same for Facebook.
Read MoreWhere Millennials Make Purchases After Seeing Products On Social Sites, Fall 2013 [CHART]
Nearly eight in 10 millennial internet users who made a purchase after seeing an item on Facebook shopped both online and in-store.
Read MoreProduct Category Purchased By Millennials After Sharing On Social, Fall 2013 [TABLE]
US millennial internet users flocked to different social networks to post about different types of products they wanted to buy.
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