Video Conferencing Best Practices

Video Conferencing Best Practices

Video Conferencing Best Practices by David Erickson – 04/18/2020 I’ve been an advocate of video marketing for years because it is often the gift that keeps giving. But one of the challenges I often bumped up against was the fact that a significant percentage of the population has a very real aversion to being in…

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Terrifying Marketing Mistakes

Photo: Top 10 Terrifying Marketing Mistakes of 2019

During every episode of my podcast, Beyond Social Media, my co-host BL Ochman and I discuss the best and the worst marketing communication stories of the week. These are the top ten worst marketing stories I discussed during the past year.

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Perceptions Of Chatbots & Virtual Assistants [CHART]

Chart: Perceptions Of Chatbots & Virtual Assistants

Businesses and consumers are experiencing a gap in perception when it comes to the use of AI. While almost two-thirds (63%) of businesses believe that chatbots and virtual assistants make it easier for customers to get their issues resolved, only one-third (33%) of consumers agree, according to a customer experience benchmark report from NICE inContact.

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Amazon Search Depth [CHART]

Chart: Amazon Search Depth

One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report from Feedvisor.

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Social Media Influence On Purchase Decisions [CHART]

Chart: Social Media Influence On Purchase Decisions

Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels.

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