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Video Conferencing Best Practices
Video Conferencing Best Practices by David Erickson – 04/18/2020 I’ve been an advocate of video marketing for years because it is often the gift that keeps giving. But one of the challenges I often bumped up against was the fact that a significant percentage of the population has a very real aversion to being in…
Read MoreTerrifying Marketing Mistakes
During every episode of my podcast, Beyond Social Media, my co-host BL Ochman and I discuss the best and the worst marketing communication stories of the week. These are the top ten worst marketing stories I discussed during the past year.
Read MoreSocial Media Conversation Starters [INFOGRAPHIC]
This infographic from Red Web Design illustrates 14 social media conversation starters, including humor, asking for feedback, and sharing inspiring quotations.
Read MorePerceptions Of Chatbots & Virtual Assistants [CHART]
Businesses and consumers are experiencing a gap in perception when it comes to the use of AI. While almost two-thirds (63%) of businesses believe that chatbots and virtual assistants make it easier for customers to get their issues resolved, only one-third (33%) of consumers agree, according to a customer experience benchmark report from NICE inContact.
Read MoreTime Spent On Facebook vs Instagram, 2016-2021 [CHART]
eMarketer expects the average US user will spend 38 minutes each day on Facebook this year—unchanged from 2018.
Read MoreInfluencer Marketing Spending By Channel [CHART]
According to a February 2019 study by influencer marketing agency Mediakix, 69% of US marketers plan to spend most of their influencer budget on Instagram.
Read MoreAmazon Search Depth [CHART]
One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report from Feedvisor.
Read MoreSocial Media Influence On Purchase Decisions [CHART]
Even away from the social feeds, influencer marketing seems to be everywhere these days. Some 4 in 5 marketers believe it to be an effective tactic, with the majority reporting that the ROI they generate is comparable or better than marketing channels.
Read MoreFacebook Referral Traffic Declines In 2018 [CHART]
Facebook algorithm changes, which made brand and publisher-owned Facebook pages less visible in consumers news feeds, have had a significantly adverse effect on publishers, according to data published by Parse.ly.
Read MoreMarketing Reports, Surveys & Polls For April, 2019
Marketing reports for April 2019 including Pew Research’s Race In America report; political Facebook & Google ad spending since the 2018 midterms; Fortnite World Cup prize money; Moz link ranking study; and 252 more reports.
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