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Influence Of Online Reviews In Choosing An Auto Dealership To Purchase A Car [CHART]
Three in 10 consumers had decided to purchase from a particular auto dealer based on online feedback from other customers.
Read MoreInfluence Of Online Reviews On Car Dealership Visits [CHART]
69% of car-buying consumers said review sites had an impact on the dealership they visited.
Read MoreNewer Marketing Platforms [CHART]
Marketers are moving in greater numbers to newer media such as location-based applications and viral video.
Read MoreTop 10 Site Categories For European Women [CHART]
Women in Europe account for the majority of time spent on multiple retail site categories, per comScore figures released in July.
Read MorePinterest Purchasing By Gender [CHART]
Men report being more than twice as likely as women to have purchased a product or service after discovering it on Pinterest, per results of a Compete survey.
Read MoreCorporations & Customer Conversations [CHART]
Companies increasingly value customer conversations through online and offline media, and 40% engage customers in conversations about their brands or sectors, double the proportion who did so 2010.
Read MoreFacebook Timeline's Effect On Content Engagement [CHART]
via emarketer.com Since late 2011, Facebook has been gradually rolling out its Timeline interface, which puts greater focus on media activity compared with the previous iteration of the Facebook newsfeed. The experiment thus far seems to be successful. According to a report from Simply Measured, as of February, worldwide content engagement on Facebook has gone…
Read MoreAbout e-Strategy Trends
e-Strategy Trends is published by David Erickson+ as a companion to his e-Strategy blog and the Daily Numbers newsletter. e-Strategy Trends & The Daily Numbers newsletter share some of the interesting or useful statistics he discovers every day. Any and all feedback is encouraged and appreciated: Email your comments to David at david@e-strategy.com. David Erickson is a strategic communications professional…
Read MoreGoogle+ Your World
Google+ hit 62 million users at the end of December.
Read MoreNew Life For Old School Media?
TWO-THIRDS OF TABLET USERS HAVE A NEWS APP Pew Research Center’s Project for Excellence in Journalism 53% of tablet owners get news on their device every day. 42% read in-depth articles on tablet. 33% turn to new news sources on tablet. 30% spend more time getting news than before owning tablet. THOUGHT: One of my…
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