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Social Media Strategies, October 2012 [CHART]
Marketers appear to value social media more for customer engagement than for reaching new audiences.
Read MoreReasons For Not Liking A Brand On Facebook [CHART]
Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%).
Read MoreReasons To combine Contextual & Audience Targeting, September 2012 [CHART]
94% of display media buying respondents currently combine contextual and audience targeting.
Read MoreKindle Fire vs. Nexus 7 [CHART]
When compared with the success of the Nexus 7, the Kindle Fire HD still has a long way to go in terms of popularity.
Read MoreWebinars Suck
Most webinars suck. You know it. I know it. We ALL know it.
Read MoreMobile Engagement With Travel Content [CHART]
Just one-quarter of smartphone and tablet users know exactly what they are looking for when they first access a travel application or website on their device, while more than 2 in 5 either have no idea or just a general idea.
Read MorePinterest Users By Generation, July 2012 [CHART]
The Pinterest user base is remarkably similar to the overall US internet population in terms of its age demographics.
Read MoreWhat Journalists Want From Press Releases & Online Newsrooms [INFOGRAPHIC]
75% of journalists say they want access to video from online newsrooms.
Read MoreResponse To Brand Offers Through Social Media [CHART]
Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.
Read MoreTop Ten Subject Line Keywords By Open Rate, 2011 Holidays [TABLE]
More than 13% of the major online retailers tracked by The Retail Email Blog in July referred to Christmas or the holidays, a higher proportion than in any of the prior 6 years.
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