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US Display vs Native Social Ad Revenues, 2012-2017 [CHART]
While display will remain the dominant social media advertising unit, native ad formats (such as Twitter’s Promoted Tweets) should grow rapidly over the coming years.
Read MoreMarketing Input Consumers Would Give For $25, April 2013 [CHART]
For $25, 96% of consumers would demo a product or service if approached in a public setting.
Read MoreTop Small Business Events, 2012 [CHART]
More than 4 in 10 small businesses host events, with 71% of those believing that they’re important to their organization’s success.
Read MoreSearch Engine Optimization Panel [TRANSCRIPT]
The social transcript for the Java Meetup 612 panel discussion on search engine optimization held at the Urban Bean Coffee shop in Minneapolis on April 4, 2013.
Read MoreSmart Phone Use To Begin The Day, March 2013 [CHART]
89% of 18-24-year-old smart phone owners reach for their device within 15 minutes of waking up, and 74% reach for it immediately after waking up.
Read MoreFacebook Smart Phone Use By Weekday vs Weekend, March 2013 [CHART]
70% who use Facebook on their smart phone spend more than twice as much time doing so on the weekend (defined as Friday through Sunday) than on a typical weekday.
Read MoreBeyond Social Media: Death Of Google Reader & QR Codes, Real-Time Marketing & YouTube's One Channel [PODCAST]
This week’s highlights: Death Of Google Reader & QR Codes; Real-Time Marketing; Home Improvement Marketing; YouTube One Channel Redesign; Facebook Cover Photos.
Read MoreBeyond Social Media: Businessweek's Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]
This week’s highlights: Bloomberg Businessweek’s Racist Cover, Telecommuting, Best Buy Price Match, A Jedi Mind Meld Response, Google search & DYI How To videos.
Read MoreMuseum Marketing [PRESENTATION]
Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.
Read MoreTypes Of Local Market Data Collected By Marketers, February 2013 [CHART]
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
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