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Americans Willing To Pay More For Green Products By Age, November 2013 [CHART]
About half of Americans agree that they care about the efforts brands are making to help the environment.
Read MoreTop 10 American Multi-Platform Properties In September, 2013 [CHART]
comScore has publicly released its list of top “multi-platform properties,” which measure a property’s total digital population, including smartphone and tablet visitors.
Read MoreHow Facebook Users Interact With News Posts, September 2013 [TABLE]
Only about one-third of Facebook users turned to the site for breaking news.
Read MoreHow Americans Consume News, September 2013 [CHART]
And half of American Facebook users get their news there.
Read MoreTop Benefits Of Big Data Use, August 2013 [CHART]
For agencies, 64% said Big Data allowed them to develop insight into customer experiences to help drive useful strategy, and 63% of marketers said the same.
Read MoreRichie Incognito & The Miami Dolphins Hostile Workplace & A Poor PR Pitch – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show:Richie Incognito’s racism & workplace bullying in the Miami Dolphins locker room; Home Depot’s racist Tweet & more!
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MoreFacebook Ad Performance Trends, Q3 2013 [CHART]
Facebook ad performance showed solid quarter-over-quarter growth again in Q3.
Read MoreLarge Consumer Companies' Social Media ROI, October 2013 [CHART]
Of the 56% of respondents who have measured social’s value, roughly one-third said the ROI is negative.
Read MoreSocial Media Spending By Large Consumer Companies, October 2013 [CHART]
On average, large consumer companies (with an average of $15.6 billion in revenues) will spend close to $19 million on social media this year.
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