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Most Requested Marketing Automation Features, February 2014 [CHART]

B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.

Reasons People Post Negative Reviews, January 2014 [CHART]

Among those who had left a bad review, the main motivation was to warn off other consumers about a poor product or experience.

Types Of Online Reviews, January 2014 [CHART]

79% of online Americans checked online reviews at least some of the time before making a purchase.

Likelihood Of Purchase Based On Friend's Social Media Post, January 2014 [TABLE]

68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.

Online Video Ad Views, December 2011 – December 2013 [CHART]

Americans watched almost 52.4 billion online videos from desktops and notebooks in December 2013, surpassing the 50 billion mark for the first time on record.

Changes In Twitter Ad ROI, December 2013 [CHART]

Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year.

SMBs' ROI Assessment Of Social Media Advertising & Promotion, November 2013 [CHART]

3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts.

RNC's Historically-Inaccurate Rosa Parks Tweet & Amazon's Drones – Beyond Social Media Show [VIDEO]

Century 21’s Tryptophan Slow Jam; Chanukah ham; RNC’s Rosa Parks tweet; T-Mobile & AT&T’s Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook’s newsfeed algorithm tweak; GE’s 3D Printing Day; Apple buys Topsy; The Gap’s social listening & response; Verizon’s Mall of America Destination Store; some shiny new stuff & much more.

Most Engaging Brand Post Types, November 2013 [CHART]

Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.

Comparative Estimates Of US Digital Sponsorship Ad Spending, 2012-2017 [TABLE]

Newspapers and magazines will see digital ad revenue growth increase 5.6% and 13.3%, respectively, this year.