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US Social Media Ad Spending By Type, 2014-2019 [CHART]
US native social media ad spending is expected to reach $18.4 billion in 2019, over 240.7% more than the $5.4 billion estimated for 2014.
Read MoreObama & Boehner Face Off Online Over State Of The Union
President Barack Obama & House Speaker John Boehner used competing online marketing tactics to debate over the State of the Union Address, 2015.
Read MoreUnethical Consumer Review Practices Committed By Businesses, November 2014 [CHART]
64% of internet users said they thought individuals wrote online reviews without actually having purchased a product or service.
Read MoreWhy People Post Online Reviews By Age, November 2014 [TABLE]
Among US internet users who posted online customer reviews, the top reason for doing so was to help others make better purchasing decisions, cited by 62%.
Read MorePrimary Device Used To Discuss Current Events, Q3 2014 [CHART]
Social media users are much more likely to share content via mobile devices after a major current event occurs.
Read MoreHow People Plan To Use Smart Phones For Holiday Shopping, October 2014 [CHART]
Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.
Read MoreNumber Of Hotel Loyalty Programs Travelers Belong To, Q1 2014 [CHART]
45% of US millennials belonged to none or just one loyalty program.
Read MoreConsumer Perception Of Social Brands, October 2014 [CHART]
Google currently has the strongest brand health of the major social media sites measured with an Index score of 51.
Read MoreMost Helpful Information Source For Small Business Owners' Major Purchase Decisions, September 2014 [CHART]
Fully 53% of respondents said testimonials gave them more confidence than case studies.
Read MorePrimary Channels In Which Millennials Share Content, June 2014 [TABLE]
25% of US millennial internet users shared digital content via social, with an average four shares per week.
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