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Why Customers Abandon Feedback Surveys [CHART]

Chart: Why Customers Abandon Feedback Surveys

Some 44% of consumers across the US, UK and Australia say they’ve abandoned a customer feedback survey without completing it, according to a recent study from Medallia.

How Consumers Share Feedback About Customer Experiences [CHART]

Chart: How Consumers Share Feedback About Customer Experiences

People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.

Facebook Adds News Categories To Newsfeed

Facebook has added news categories to user newsfeeds to allow users to customize the types of news content they see.

Facebook News Feed Changes [VIDEO]

Michael Stelzner and Mari Smith explore changes to the Facebook news feed, including Story Bump, Last Actor, and Promoted Posts in this Google Hangout video.

Facebook News Feed Ad Retargeting Metrics, July 2013 [CHART]

Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.

Facebook's Updated Newsfeed [VIDEO]

Facebook is updating their newsfeed feature to be more image-centric. Here’s a preview.

Local Mobile Customer Feedback, February 2013 [CHART]

Overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).

US Retail Facebook Newsfeed Ad CTR & CPC For Mobile vs. Desktop, January 2013 [TABLE]

Mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%.

US Retailer Desktop Facebook Newsfeed Ad Metrics, January 2013 [TABLE]

While ads in the sidebar performed poorly, garnering only a 0.04% clickthrough rate among high-value Facebook users, page post ads in the newsfeed saw a clickthrough rate more than 46 times higher, at 1.87%.

Brand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]

8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.