Word Of Mouth
Americans' Sources For Health Information, August 2014 [CHART]
Almost 6 in 10 Americans commonly use medical or health-related websites to find health-related information.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreTop Influences Over Youths' Clothing Style & Brand Decisions, July 2014 [CHART]
Clothing is one of teens’ top spending categories.
Read MorePositive Brand Mentions By Select Demographics, H1 2014 [TABLE]
Google tops the buzz rankings for the first half of this year among US Millennials.
Read MoreBrand Buzz Rankings, H1 2014 [CHART]
Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings.
Read MoreSources For Researching Products According To Millennials vs Boomers, February 2014 [CHART]
Boomers’ online research has a distinct generational flavor.
Read MoreTypes Of Advertising To Which College Students Pay Attention, July 2014 [CHART]
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
Read MoreConsumer Interactions With Brands On Social Networks, July 2014 [CHART]
Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter.
Read MoreAttitudes Toward Private Label Shopping By Generation, June 2014 [CHART]
Roughly one-third of Millennials agree that they get information from friends and family about store brands before trying them.
Read MoreWord-of-Mouth Influence On Childless Millennial Women, June 2014 [TABLE]
In-person word-of-mouth recommendations are a powerful influence on Millennial (born between 1979 and 1993) women without children.
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