Word Of Mouth
Top Content Sources For Business Executives, October 2014 [CHART]
63% of business executives said they use search often,
Read MoreUS College Students' Back-To-School Purchase Influences, August 2014 [TABLE]
Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.
Read MoreConsumers' Definitions Of Company Loyalty, September 2014 [CHART]
The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.
Read MoreWhere Women Get Information About Financial Services, April 2014 [CHART]
People—family and friends, financial professionals and a spouse or partner—all landed ahead of finance-related sites.
Read MoreWhere People Get Financial Advice By Demographic, July 2014 [TABLE]
Among US female investors surveyed, just 14% of respondents said they turned to financial websites for advice.
Read MoreCollege Students’ Back-To-School Purchase Influencers, August 2014 [CHART]
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
Read MoreTop Sources of Over-The-Counter Information By Generation, August 2014 [CHART]
Family and friends are a much larger source of Over-The-Counter health information for Millennials than for Gen Xers and Baby Boomers.
Read MoreHow US Investors Get Financial Advice, August 2014 [CHART]
While 8 in 10 investors receive financial advice in some form, they’re far more likely to say they get it from a dedicated personal financial advisor.
Read MoreInfluence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]
Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
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