Word Of Mouth
How TV Viewers React On Their Connected TVs After Viewing Ads [CHART]
30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.
Read MoreConsumers Finding & Sharing Daily Deals
54% of daily deal subscribers would share a deal simply because it’s great, regardless of whether or not they are current customers.
Read MoreFactors That Influence Daily Deal Purchases From Local Businesses [CHART]
Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal.
Read MoreTop Ways Hispanics Seek Advice About Products & Services [CHART]
Of the various ways adult Hispanic consumers seek advice about products and services, face-to-face interactions far outgun any digital method, used by roughly three-quarter of survey respondents.
Read MoreReasons For Sharing Daily Deals [CHART]
54% of consumers who subscribe to a daily deal program strongly agree that they will share a deal because it’s great, regardless of whether or not they are current customers of a business.
Read MoreFactors Influencing Perceptions Of Companies [CHART]
Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.
Read MoreClarifying Social Media & Word Of Mouth Metrics [CHART]
Marketers tend to be comfortable using established metrics for word-of-mouth (W-O-M) and social media measurement, with most currently using click-throughs (93%), daily or monthly active users (83%), and Facebook likes (82%).
Read MoreFavorite Communication Methods Among American Teen's Friends [CHART]
Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.
Read MoreFactors That Influence Millennials' CPG Brand Selection [CHART]
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
Read MoreFavorite Ways Teens Communicate With Friends [CHART]
Teens are avid social media users, but when it comes to their preferred methods of communication with friends, social networks barely register, per findings from a Common Sense Media report released in June 2012.
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