Word Of Mouth
Best Sources For Marketing & Advertising, October 2012 [CHART]
Given up to 2 choices, 45% of consumers named newspapers and TV the best marketing and advertising sources, beating out other traditional sources such as consumer forums and publications (28%).
Read MoreWays People Share Their Opinions About Movies, October 2012 [CHART]
88% of consumers prefer to share their movie opinions with family through offline methods such as face-to-face (53%), on the phone (23%), or via text (12%).
Read MoreTop 10 Sources Used To Research Electronics Purchases Prior To Buying Online, August 2012 [CHART]
91% of internet users had researched electronics products online before making a purchase in-store.
Read MoreDigital Influences On Branding Among Millennial Shoppers, Q2 2012 [CHART]
Millennial shoppers were more than three times as likely as the overall panel to be influenced by blogs and social sites.
Read MoreLeading Influences Of Decision To Purchase New Food/Beverage Brand [CHART]
Food and beverage is one of the few purchase categories that requires daily decision-making, and purveyors of consumer packaged goods (CPG) have long been there to provide answers.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreDigital Retail Tools' Effect On Product Trials, September 2012 [CHART]
36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.
Read MoreResearch Sources Of eShoppers By Product Category [CHART]
Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.
Read More10 Best Ways To Reach College Students [CHART]
42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads.
Read MoreTalking Via Phone vs In-Person By Select Demographics [CHART]
Given the choice, 84% of Americans would rather have a conversation in person than on the phone.
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