Word Of Mouth
Consumers' Reaction To Spam, March 2013 [CHART]
Of those who had been overwhelmed by online ad spam, more than one-third said they would leave the website they were on as a result.
Read MoreHow People Shared Their Customer Service Experiences, 2013 [CHART]
Customers were more likely to share bad customer service experiences than good ones, no matter what communication channel they used.
Read MoreWho People Share Customer Service Stories With, April 2013 [CHART]
62% of B2B and 42% of B2C customers purchased more after a good experience, while 66% and 52% respectively stopped making purchases after a bad experience.
Read MoreHow American Women Research Products, March 2013 [CHART]
Only 6% of American women reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often.
Read MoreTop Places New Vehicle Buyers Look For Product Information, August 2012 [CHART]
74% of US new-vehicle buyers surveyed used dealership websites, via desktop, mobile phone or tablet, during the buying process.
Read MoreTop Prompts For Trying New Fashion Retailers, March 2013 [CHART]
39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.
Read MoreConsumer Reactions To Poor Mobile App Experiences, March 2013 [CHART]
56% of mobile application users report having encountered a problem (crash, freeze, error, etc.) when accessing an app.
Read MoreMothers' Most Important Factors In Making Purchase Decisions, December 2012 [CHART]
Reviews and ratings from other moms were the most important overall factor when making a purchase decision for nearly half of moms.
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