Word Of Mouth
American Adults' Website Discovery Sources, June 2013 [CHART]
Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research.
Read MoreReal-Time Personalization By Channel & Performance, 2013 [CHART]
Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions.
Read MoreBest Sources For Marketing & Advertising, June 2013 [CHART]
Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).
Read MoreHow People Find Websites, 2011 vs. 2012 [CHART]
54% of respondents found websites through natural search results in 2012, up from 50% in 2011.
Read MoreWhy People Watch A Particular Television Show, June 2013 [CHART]
The proportion of study respondents who interact with TV-related content on social media on at least a weekly basis is triple those who do so on a daily basis (37% vs. 12%).
Read MoreThe History Of Public Relations [INFOGRAPHIC]
This infographic about the history of public relations was created by GroupHigh.
Read MoreResponses To Out-Of-Home Advertising, May 2013 [TABLE]
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month.
Read MoreMobile Video Discovery Methods, May 2013 [CHART]
35% of mobile device owners watch videos on their device.
Read MoreUK Customer Service & Loyalty, May 2013 [TABLE]
56% of UK consumers say they would never use a company again if faced with a negative customer service experience.
Read MoreWays Online Video Viewers Learn About Digital TV Programming, March 2013 [TABLE]
More than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web.
Read More