Word Of Mouth
How Parents Select Mobile Apps For Their Kids, November 2013 [CHART]
Fifty-six percent of respondents looked for apps suitable for their kids’ ages.
Read MoreTop Five Ways People Find Physicians, September 2013 [CHART]
US internet users looking to make the switch relied on a traditional method of finding a physician—word-of-mouth.
Read MoreWhere Home Improvers Get Inspiration, 2012 & 2013 [TABLE]
Data released in March 2013 by American Express and Echo Research revealed a large increase—albeit over a very small base—in homeowners who said social media provided inspiration for home improvement.
Read MoreOnline Behavior Of The Home Improvement Customer [INFOGRAPHIC]
This infographic illustrates the online behavior of home improvement customers by generation.
Read MoreTop Purchase Influencers By Category & Generation, January 2014 [TABLE]
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
Read MoreBrand Advocacy Rankings, December 2013 [TABLE]
Among the sample of brands studied, the average difference between the top-line growth of the highest- and lowest-scoring brands was 27% points.
Read MoreWord-of-Mouth Marketing Effectiveness & Obstacles, November 2013 [TABLE]
Some 64% of marketing executives believe that word-of-mouth (W-O-M) marketing is more effective than traditional marketing.
Read MoreSMBs & Digital Marketing, November 2013 [TABLE]
About one-third of SMBs report spending less than one-third of their marketing budgets on internet or mobile marketing, while about 1 in 8 allocate more than 90% to digital.
Read MoreConsumer Responses To Negative Customer Service, November 2013 [CHART]
1 in 5 said they’d share their negative customer service experience with friends or family (16%) or on social media (4%).
Read MoreWord-Of-Mouth Index: Top US Brands, October 2013 [CHART]
Companies should move beyond the Net Promoter Score, as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee in a new report.
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