White Paper Marketing
B2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreTop B2C Content Marketing Tactics, 2012 & 2013 [TABLE]
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
Read MoreMost Valuable Content Marketing Elements For Lead Generation, May 2013 [TABLE]
Three-quarters of US SMBs actively worked on lead generation tactics, with a variety of different types of content used for this purpose.
Read MoreMost Effective B2B Content Marketing Tactics, October 2013 [CHART]
93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).
Read MoreB2B Marketing Tactics, 2012 & 2013 [TABLE]
Websites were the most uniformly employed technique, used by 85% of those polled.
Read MoreValue Of B2B Pay-Per-Lead Advertising By Content Type, September 2013 [CHART]
B2B pay-per-lead advertisers are showing a healthy amount of interest in leads generated by content marketing campaigns.
Read MoreChanges In B2B Marketing Spending During Next Year, March 2013 [TABLE]
45% B2B marketers expected to increase search engine advertising spending.
Read MoreB2B Marketers' Most Successful Platforms, August 2013 [CHART]
Face-to-face event attendance is rated the most successful platform, by a fairly wide margin.
Read MoreSMB Online Marketing Tactics, March 2013 [TABLE]
The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).
Read MoreContent With The Best ROI, January 2013 [CHART]
Most marketers thought the best return on investment (ROI) came from featured articles (62%), videos (52%) and white papers (46%).
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