White Paper Marketing
B2B Marketers' Most Effective Lead Generation Tactics, August 2014 [CHART]
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
Read MoreB2B Buyers & Online Content, March 2014 [CHART]
B2B buyers are highly influenced by online content sourcing, with 54% reporting that it keeps them current on new technologies and 40% claiming that it helps them identify potential suppliers, partners and solution providers.
Read MoreTop Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]
What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?
Read MoreTop Weaknesses Of Internal Marketing Teams [CHART]
Business professionals say they are weakest at finding sponsorships/lead sources (2.0 average sore), creating whitepapers (2.0), and doing analysis (1.9).
Read More4 Types Of Content For Marketing [CHART]
This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.
Read MoreMost Popular Content Types For B2B Tech Buyers, December 2013 [CHART]
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Read MoreContent Marketing Measurement [INFOGRAPHIC]
This infographic by BrandPoint illustrates how to measure content marketing efforts.
Read MoreB2B Buyers' Content Length Preferences, November 2013 [CHART]
About three-quarters of respondents agreed that they prefer different content at each stage of the research process.
Read MoreTypes Of Content Marketers Share Online, August 2013 [TABLE]
Nearly 60% of marketers would like to increase their video content in social networks – more than any other content category.
Read MoreB2B Content Marketing By Tactic [CHART]
Compared to last year, the average number of tactics used has risen from 12 to 13.
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