Website Marketing
Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.
Read MoreTop Content Marketing Objectives For B2B & B2C, August 2014 [CHART]
B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.
Read MoreConcern Over Sale Of Personal Data, August 2014 [CHART]
3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online.
Read MoreWebsite Users' Experience Expectations, July 2014 [CHART]
When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.
Read MoreTop Digital Transformation Priorities, April 2014 [TABLE]
Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.
Read MoreTop Retail Brands' Site Load Speeds, 2013 – 2014 [CHART]
The median load time for home pages of the top 100 US retail websites has slowed yet again on a year-over-year basis.
Read MorePrimary B2B Content Marketers Practices, July 2014 [CHART]
Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months.
Read MoreSources For Researching Products According To Millennials vs Boomers, February 2014 [CHART]
Boomers’ online research has a distinct generational flavor.
Read MoreTop Challenges To Mobile Marketing Success, June 2014 [CHART]
Lack of knowledge about mobile marketing was the No. 1 hurdle to mobile marketing success.
Read MoreMobile Advertisers’ Campaign Goals, Q1 2014 [CHART]
A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%) the second-most popular goal.
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