Website Marketing
Personalization's Effect On Channel Conversion Rates, November 2014 [CHART]
32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.
Read MoreBenchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]
Direct-to-site customers represent the most valuable mobile commerce traffic segment.
Read MoreMost Effective B2B Content Marketing Tactics, October 2014 [CHART]
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
Read MoreB2B eCommerce Website Features, November 2014 [CHART]
66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.
Read MoreMost Effective Sources Of Data For Marketing, November 2014 [CHART]
The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).
Read MoreConsumers Response To Irrelevant Brand Messages, September 2014 [CHART]
Two-thirds of consumers said they have unsubscribed from a company’s email list after it sent them irrelevant information or products.
Read MoreTrustworthy Vendor Website Features According To Small Business Owners, September 2014 [CHART]
Nearly 70% of respondents said an independent review of a product or service on a vendor’s site would make them most likely to trust the company.
Read MoreGlobal Website Traffic Sources By Industry, July 2014 [CHART]
Organic search drove 51% of website traffic referrals worldwide during June and July 2014.
Read MoreSuspicious Web & Mobile Traffic, 2013-2014 [CHART]
Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% – still a high figure, but an improvement nonetheless from the high of 61% in Q4 2013.
Read MoreTop Reasons Large Advertisers Buy Mobile, October 2014 [CHART]
Customer engagement is one of the key reasons large advertisers buy mobile ads.
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