Website Marketing
Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]
Social networks were hardly ever the preferred channel for making customer service inquiries.
Read MoreInfluence Of Personalization On Channel Conversion Rates, November 2014 [CHART]
32% of global company marketers say they have experienced a major lift in search engine marketing conversion rates since implementing personalization.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreUse vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
Read MoreAmericans Who Use Medical/Health-Related Websites To Research Symptoms, July 2014 [CHART]
60% of US consumers ages 35 to 49 used medical or health-related websites to research symptoms.
Read MoreHealth-Related Online Activities By Generation, February 2014 [TABLE]
79% of Gen Xers used the internet to find information about medical conditions or drugs.
Read MoreMost Effective Channels To Promote B2B Events, December 2014 [CHART]
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Read MoreObstacles To Achieving Lead Generation Objectives, 2013 vs 2014 [TABLE]
Lead generation—which isn’t just a digital activity—still receives a small share of digital dollars.
Read MoreMost Desired B2B eCommerce Features, November 2014 [CHART]
B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.
Read MoreB2B Buyers' Online Research By Channel, October 2014 [CHART]
Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.
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