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Website Marketing

Senior Execs' Use Of Mobile, April 2013 [CHART]

Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.

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Promotional Plans Of American Pharmaceutical & Biotech Companies, June 2012 [TABLE]

33% of pharmaceutical companies are digital beginners.

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Popular Features Of Local Business Search Sites By Device, December 2012 [TABLE]

Around 77% of those who conducted a local search on either a mobile phone or tablet went on to make a purchase either in-store, online or over the phone.

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Top Places New Vehicle Buyers Look For Product Information, August 2012 [CHART]

74% of US new-vehicle buyers surveyed used dealership websites, via desktop, mobile phone or tablet, during the buying process.

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Effective Channels For Engaging & Attracting Small Business Customers, October 2012 [CHART]

77% said the site was well-suited both to engaging existing customers and attracting new ones.

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Social Media Tactics Used On US Retail Websites, Q4 2011 & Q4 2012 [TABLE]

98% of US eCommerce merchants surveyed had a Facebook page in Q4 2012, and nearly the same number of respondents (97%) linked to Facebook from their site.

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Content Marketing Objectives For US B2B Marketers, 2011 & 2012 [CHART]

Engagement was the most frequently cited objective of content marketing among US B2B marketers.

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Retail Website Load Times, March 2013 [CHART]

Between December 2011 and 2012, the median load time for home pages of top North American retail sites (the Alexa Retail 2000) slowed 22% from 5.94 to 7.25 seconds.

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Tablet Traffic To US Websites Of Select Industries, January 2013 [CHART]

The top-performing retailer site studied got 13% of internet traffic from tablets.

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US Smart Phone Website Traffic To Select Industry Websites, January 2013 [CHART]

The top-performing site that got the greatest share of traffic from smart phones was in the media and entertainment category.

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