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Website Marketing

Understanding Of Online Customer's Experience, June 2013 [CHART]

44% of respondents rated their company’s understanding of the online customer experience as either excellent (7%) or good (37%).

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Best Sources For Marketing & Advertising, June 2013 [CHART]

Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).

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Tablet vs. Smart Phone Website Visits For Select Industries, January 2013 [CHART]

Travel not only had the highest percentage of internet traffic coming from tablets at 11.2%, but it was also the only industry studied that actually saw more tablet traffic than smart phone traffic.

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Average Global Hotel Website Pageviews/Visit by Device, Q4 2012 [CHART]

Tablet users spent much more time on hotel websites, viewing an average of 4.9 pages per visit in Q4 2012, approximately the same as PC users.

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The History Of Public Relations [INFOGRAPHIC]

History of Public Relations - Infographic

This infographic about the history of public relations was created by GroupHigh.

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Demographics Of Auto Website Visitors, June 2012 [CHART]

The 18-to-34-year-old segment still makes up a large portion of digital automotive media consumption.

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Affluent Shoppers' Preferred Purchase Channels By Demographic, April 2013 [CHART]

The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.

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Smart Phone Activity Share By OS, May 2013 [CHART]

Americans spend about an hour each day on their smart phones (58 minutes to be exact).

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Responses To Out-Of-Home Advertising, May 2013 [TABLE]

3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month.

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Share Of E-Commerce Site Traffic By Source, Q4 2011-Q4 2012 [CHART]

Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic.

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