Website Marketing
Most Popular Types Of Mobile Marketing Worldwide, May 2013 [CHART]
49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications.
Read MoreWeb Self-Service Benefits & Challenges, July 2013 [TABLE]
With about 40% of customer interactions being conducted via the web (31%), mobile web or mobile application (9%), the survey finds that many of those offering web or mobile self-service capabilities report increased traffic (54%) and sales (47%) since the launch of those capabilities.
Read MorePost Mobile Research Actions Taken By US Boomers & Silent Generation, March 2013 [CHART]
Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.
Read MoreWeekly Media Consumption Of US Boomers & Silent Generation, March 2013 [CHART]
Boomers spent more time on the web than with any other media channel, including TV.
Read MoreOnline Pharmaceutical Marketing Effectiveness, June 2013 [CHART]
Prospects who visited a branded pharmaceutical site demonstrated a 14.8-point lift in aided awareness and an 8.8-point lift in unaided awareness.
Read MoreAutomotive Brand Mobile Website Features, April 2013 [CHART]
The most popular feature on mobile automotive brand websites, used by all of the 36 worldwide sites studied, was a 1-click dealer locator feature.
Read MoreSMB Online Marketing Tactics, March 2013 [TABLE]
The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).
Read MoreReal-Time Personalization By Channel & Performance, 2013 [CHART]
Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions.
Read MoreCustomer Service Response Time Expectations By Channel, June 2013 [CHART]
When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously.
Read MoreTop Lead Prospecting Channels, 2012 vs 2013 [CHART]
Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).
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