Website Marketing
Marketing Tactics Influenced By Data & Audience Information, June 2013 [CHART]
One-third of respondents said data influenced 75% to 100% of their digital marketing budget, while another third said it affected 50% to 75% of outlays.
Read MoreAmerican Smart Phone Owners' Primary Sources For Local News, 2013 [CHART]
More than one in four surveyed adult US smart phone owners said they had a news app from a local TV station installed on their phone in 2013.
Read MoreMost & Least Preferred Personalization Tactics, March 2013 [CHART]
Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.
Read MoreConsumer Attitudes Toward Irrelevant Website Content, July 2013 [TABLE]
74% of respondents claim to get frustrated with websites when content, offers, ads, and promotions appear that have nothing to do with their interests.
Read MoreBenefits Of Integrating Real-Time Social & Curated Content Into Websites, July 2013 [CHART]
Among the 73% of respondents who reported integrating social media apps into their websites, virtually all (95%) cited some benefit.
Read MoreAverage Share Of Retail Website Referral Traffic From Social, February-April 2013 [CHART]
Among all traffic sources, search engines dominated, leading 35.5% of traffic to retailers, followed by direct web browsing (33.9%), referrals (18.4%) and email (8.7%).
Read MoreMost Effective vs Most Difficult B2B SEO Tactics, June 2013 [TABLE]
B2Bs’ ratings of most effective SEO tactics were similar to B2Cs’, as updating website content was No. 1 and original content came in just above keyword management.
Read MoreMost Effective & Most Difficult B2C SEO Tactics, June 2013 [TABLE]
Updating website content came out on top as the most important SEO undertaking, cited by 50% of marketers.
Read MoreTop Data Capabilities Of Tag Management, May 2013 [CHART]
64% said tag management systems’ most important data capability was providing a managed service for collecting and segmenting data.
Read MoreTag Management Benefits, May 2013 [CHART]
Nearly three-quarters said improved analytics implementations was a benefit of tag management systems.
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