Website Marketing
Top Testing Tactics For Improving Conversions, November 2013 [CHART]
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
Read MoreEntertainment Advertisers' Mobile Goals, Q2 2013 [CHART]
A plurality 39% of the time, entertainment industry mobile advertising campaigns were centered on brand awareness.
Read MoreMarketers Use Of Video, 2012 vs 2013 [CHART]
While survey respondents most commonly report using online video as part of their website marketing content (83.9%) and for YouTube marketing (65.2%), an increasing share say they’re using it for video email marketing or email newsletters.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreReasons People Would Shop On A CPG Brand Site vs Online Retailer, July 2013 [CHART]
Nearly 3/4ths said they would shop on a brand site over an online retailer like Amazon because it offers exclusive products.
Read MoreTop Social Media Metrics For Enterprise Brands, October 2013 [CHART]
A leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns.
Read MoreDesktop vs. Mobile Retail Website Visits By Day Of The Week, October 2013 [CHART]
While Mondays and Tuesdays are the primary days for desktop visits (at a combined 31.5% share of total visits), Saturdays and Sundays are the most active days for mobile, with a combined 31.4% share of visits (versus 25.8% for desktops).
Read MoreDesktop vs Mobile Retail Website Visits By Daypart, October 2013 [CHART]
Almost half – 48% – of site visits from desktops occur between noon and 8 PM, compared to 40% of mobile visits.
Read MoreFrequency With Which US Consumers Visit Their Bank's Website vs. Brand Location, July 2013 [CHART]
Nearly three-quarters of US consumers who owned at least one computer, tablet and smart phone visited a banking website or mobile site more than five times per month.
Read MoreShopping Cart Abandonment Email Adoption, 2011-2013 [CHART]
Almost one-quarter of Internet Retailer 1000 companies send shopping cart recovery emails, a 29% increase from the 19% doing so last year.
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