Website Marketing
SMBs' Top Marketing Priorities For 2014 [CHART]
A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.
Read MoreHow Companies Integrate On- & Off-Line Customer Experiences, April 2013 [TABLE]
Retailers are lagging in bridging online and offline customer experiences.
Read MoreHow Boomers Learn About New Video Games Or Gaming Hardware, 2013 [CHART]
Older gamers are more likely to find out about new games and hardware through means other than the obvious digital channels.
Read MoreFacebook Traffic Referral Trends, September 2012 – November 2013 [CHART]
More than 1 in 6 visits to the average publisher came from a Facebook referral.
Read MoreB2B Tech Buyers' Actions Prompted by Tech-Related Video, 2012 [CHART]
Digital video, long an amusement for consumers, is nudging its way into the business-to-business (B2B) marketing mainstream.
Read MoreMobile Shopping & Mobile Offers, December 2013 [TABLE]
61% of respondents have performed at least a single shopping-related task on their mobile phone, and 36% have shopped on their smartphone at some point during the last 3 months.
Read MoreTop Features Of Beauty Brand eCommerce Sites, 2012 & 2013 [CHART]
83% of sites had incorporated user reviews, making it the most widely adopted feature.
Read MoreHealth-Related Online Activities Of American Mothers, September 2013 [CHART]
The most popular health-related online activity was looking up symptoms, which 76% of mothers engaged in.
Read MoreMost Important Social Media Marketing Objectives Worldwide, November 2013 [CHART]
Brand awareness and customer engagement were the top social marketing objectives among marketing professionals worldwide for the upcoming year.
Read MoreLeading Social Media Marketing Objectives, August 2013 [CHART]
38% of US Facebook and 43% of Twitter marketers were more concerned with the quality of audience members added via social efforts.
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