Website Marketing Archives - Page 17 of 34

Smart Phone eCommerce Conversion By Traffic Source, December 2013 [CHART]

Email may account for upwards of 60% of smartphone conversions.

Online Behavior Of The Home Improvement Customer [INFOGRAPHIC]

This infographic illustrates the online behavior of home improvement customers by generation.

Top Purchase Influencers By Category & Generation, January 2014 [TABLE]

Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.

Top Influences Over Holiday Shopping, January 2014 [CHART]

48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.

How Customers Interact With Top Retailers, January 2014 [CHART]

Consumers were more likely to have viewed a company’s catalog (17%) than to have interacted with the company via social media (3%).

Digital Shopping Tools That Most Influence Their Users, December 2013 [TABLE]

At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.

Search Traffic vs. Social Referrals, November 2012 – November 2013 [CHART]

While search remains a far bigger traffic driver than social media for publishers, the gap is closing.

US Fraudulent Web Traffic, Q1-Q3 2013 [CHART]

51% of web traffic in the US was deemed to be suspicious in Q3, representing a new high.

Share Of eCommerce Site Visits By Device, Q3 2012-Q3 2013 [CHART]

During the third quarter of the year, smart phones (10.1%) and tablets (14.7%) combined to account for roughly one-quarter of visits to eCommerce websites.

Share Of eCommerce Site Visits By Traffic Source, Q3 2012-Q3 2013 [CHART]

Email is accounting for a shrinking share of e-commerce site visits, according to the latest quarterly report from Monetate.