Website Marketing Archives - Page 16 of 34

How CMOs Make Decisions About Website Changes [CHART]

MarketingSherpa looks at how CMOs are deciding what changes to make to their websites.

How Online Channels Influence Shopping, Q2 2013 [TABLE]

Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).

Disconnect In National Brands Local Marketing Priorities, February 2014 [CHART]

More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%).

Social Referral Traffic Trends, September 2012 – December 2013 [CHART]

While Facebook’s share of site visits retreated a little after a surge in November, it remains the comfortable leader, ending 2013 far ahead of its competitors.

CPG Brand Selection Influences, 2014 [CHART]

The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.

Internal Marketing Teams' Weaknesses At Online Marketing [CHART]

The professionals surveyed especially lack confidence in their internal marketing teams

B2B Buyers Website Visits By Time Of Day [CHART]

Traffic is highest in the first half of the day, with the peak time occurring just before and during lunch.

B2B Buyer Website Visitors By Day Of The Week [CHART]

Software Advice found B2B buyer activity on their website is highest Tuesday through Thursday.

Online Marketing Tactics For Which B2B Marketers Plan To Increase Spending, 2013 & 2014 [VIDEO]

Three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.

Consumer Responses To Irrelevant Marketing, January 2014 [CHART]

Almost all consumers claim to have received information or promotions not relevant to them, including offers that show the company doesn’t know who they are (71%).