Website Marketing
Most Valuable Data That Goes Unused In Email Marketing, November 2013 [CHART]
Contact data was the most important for marketing success, followed by sales and demographic data.
Read MoreWebsite Satisfaction By Industry, March 2014 [TABLE]
Social media fares worst, while financial institutions are among the top-rated.
Read MoreAmerican Brands' Use Of Twitter As A Marketing Tool, March 2014 [CHART]
US brands are most likely to be using Twitter as a marketing tool in order to increase brand awareness.
Read MoreMost Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]
Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
Read MoreMost Effective Online Video Distribution Channels, March 2014 [CHART]
2 in 3 marketing and sales decision-makers and practitioners from around the world using video marketing are planning to increase their spending on the medium over the next year.
Read MoreFinland Consumers' Information Sources For Making Purchase Decisions, November 2013 [CHART]
Among Generation X, a manufacturer’s website was the second most popular choice, cited by 26%.
Read MoreNews Site Engagement By Referral Source, Q2 2013 [CHART]
Not surprisingly, direct visitors to new sites were the most engaged with the site.
Read MoreHow American Men Research New Brands Of Grooming Products, August 2013 [TABLE]
More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.
Read MorePrimary Roles Of Various Channels In Customer Journey, March 2014 [CHART]
Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).
Read MoreTop Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]
What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?
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