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Website Design

Top Sources Of New Customers For Local Businesses [CHART]

Chart: Sources of New Customers for Local Businesses

Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.

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WordPress Theme Elements [INFOGRAPHIC]

Infographic: WordPress Theme Elements

This infographic from WordPress SEO plugin Yoast illustrates the elements of WordPress themes.

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Website Loyalty Factors [CHART]

Chart: Website Loyalty Factors

Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today.

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Most Important Elements Of The Customer Experience, October 2015 [CHART]

The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.

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Consumers' Website Experience Expectations, October 2015 [CHART]

A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.

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Buyer's Journey Budgeting [INFOGRAPHIC]

This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.

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Marketers' Definition Of The Visual Web, September 2015 [CHART]

The visual web is many things to many people—and marketers.

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Trust In Advertising Formats By Generation, October 2015 [CHART]

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

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Trust In Advertising By Format, October 2015 [CHART]

Among paid media channels, traditional media outperform online and mobile ads in trust.

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How People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]

Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.

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