Website Analytics
B2B Content Metrics [CHART]
A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.
Read MoreMost Popular SaaS Tools [CHART]
Beating out the likes of Facebook, Amazon and Microsoft, Google tools are more prevalent in large, high-performing SaaS businesses.
Read MoreGoogle Analytics For Content Ideas [INFOGRAPHIC]
This infographic from Digital Marketing Philippines illustrates four ways you can use Google Analytics to get ideas for content.
Read MoreData Sources Used For Customer Experience Decisions [CHART]
Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.
Read More11 Essential Marketing Skills [INFOGRAPHIC]
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Read MoreOnline Marketing KPIs [INFOGRAPHIC]
This infographic from MarketingProfs illustrates the importance of five online marketing KPIs.
Read MoreGoogle Analytics For Small Business [INFOGRAPHIC]
This infographic illustrates the fundamentals of using Google Analytics for your small business.
Read MoreThird-Party Ad Trackers On Websites [CHART]
In a recent examination of more than 144 million webpages loaded in more than a dozen countries, Cliqz and Ghostery found that 77.4% of all websites had at least one third-party tracker.
Read MoreTop Digital Marketing Skills [CHART]
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Read MoreGoogle Ranking Factors For Desktop Search [CHART]
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.
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