Webisode
Facebook To Dramatically Slash Brands' Page Reach [VIDEO]
David Erickson discusses a report by Valleywag that Facebook will slash the reach of Facebook brand pages down to one to two percent.
Read MoreRequired Content For B2B Vendor Websites [VIDEO]
David Erickson discusses What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility.
Read MoreMall Of America's Social Customer Service [VIDEO]
The Mall Of America has consolidated their call center, their online community managers, and security into one cohesive customer service team that can address questions, concerns or complaints in real time, face-to-face with customers, on the floor of the mall.
Read MoreAT&T Home Security Pet Commercials [VIDEO]
In AT&T’s series of home security commercials use humor instead of the typical use of fear to demonstrate the benefits of their home security system.
Read MoreGroupon Elects Alexander Hamilton A President On Presidents Day [VIDEO]
David Erickson and B.L. Ochman discusses Groupon misidentifying Alexander Hamilton as a president during a President’s Day promotion.
Read MoreTelevision Multitasking [VIDEO]
David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.
Read MoreInsurance Company Exploits Paul Walker's Death On Twitter [VIDEO]
The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.
Read MoreAnchorman 2 Publicity: A Public Relations Case Study [VIDEO]
David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.
Read MoreGoogle+ Security Flaw [VIDEO]
David Erickson discusses the major security flaw in Google+ that will apparently cause Google to delete your online presence with their properties if someone flags your Google+ profile as an impersonator.
Read MoreTwitter Custom Timelines [VIDEO]
David Erickson discuss twitter’s new Custom Timelines feature that allows you to create timelines with hand-selected tweets.
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