Web Development
Top Content Marketing Channels Used By B2B, November 2012 [CHART]
87% of US B2B marketers used content marketing in 2012.
Read MoreDigital Maketing Tactics For Which B2B Spending Will Increase In 2013 [CHART]
Web development was the most widely shared digital priority: 70% of B2B marketers planned to increase spending on websites this year.
Read MoreNon-Traditional Retail Marketing, January 2013 [CHART]
Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).
Read MoreB2B Conversion Rates By Website Traffic Source, 2012 [CHART]
Of the various drivers of B2B website traffic, email has by far the highest conversion rate.
Read MoreNorth American Publishers' Mobile Apps By Device, 2011 & 2012 [CHART]
The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read MorePreferred Online Channels Of Luxury Marketers, October 2012 [CHART]
Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there.
Read MoreConsumer Purchase Decision Information Sources, January 2013 [CHART]
Consumers still look first to their friends and family for advice regarding their purchase decisions.
Read MoreCustomer Insights Via Social Media, January 2013 [CHART]
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Read MoreHoliday eCommerce Traffic Sources, January 2013 [CHART]
Only 2% of traffic to retailers during the holiday season came from social networks.
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