Web Development
Multichannel Shoppers' Purchase Paths, February 2013 [CHART]
When asked the first step they took in researching and/or shopping for a product this past holiday season, just 6% of multichannel shoppers visited the company’s website, mobile site, or mobile application. But, 21% ended up visiting a company website or app using their mobile phone at some point during the purchase journey, equal to the proportion who visited the company’s store.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreEyetracking: Where Men vs Women Focus Attention On Baseball Players [HEATMAP]
While both men and women focused primarily on Brett’s face when asked to find a picture of him on a baseball site, one of the sexes also fixated on what the researchers coyly termed his private anatomy.
Read MoreSocial Channels CEOs Use For Visibility, 2010 vs 2012 [CHART]
Facebook made the biggest leap among the social networks, with one out of 10 CEOs using the channel for visibility, up from 4% in 2010.
Read MoreVisibility Of CEOs' Online Presence, 2010 vs 2012 [CHART]
A survey of the online activity of CEOs from 50 of the world’s largest companies in 2010 revealed that only 36% were considered social; that rose to 66% by 2012.
Read MoreTop Mobile App Types For Data Consumption, September-December 2012 [CHART]
Video streaming and communications applications such as YouTube, Hulu, and Netflix accounted for exactly half of data consumption on tablets, and 45% on smartphones.
Read MoreTop 10 Travel-Related Mobile Websites, June 2012 [TABLE]
Of all the various types of pages and websites used by travelers, Google Maps is the most heavily trafficked, particularly on mobile.
Read MoreMost Popular Website Categories During The Holidays, November – December 2012 [CHART]
9 in 10 American internet users (or 194 million Americans) visited a retail site in December.
Read MorePlatforms Used To Watch TV Everywhere Services, October 2012 [CHART]
On mobile, use of Television Everywhere is slightly more common through mobile apps vs. mobile websites.
Read MoreMillennials' QR Code Use By Media & Select Countries, 2012 [TABLE]
US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.
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