Web Development
Number Of Visits To Travel Sites Prior To Booking, March 2013 [CHART]
Travelers’ research was spread out over the six-week study period.
Read MoreTravel Sites Visited By Online Vacation Package Shoppers, March 2013 [CHART]
Many vacationers visit online travel agencies (OTAs) to shop for packaged deals.
Read MoreGlobal Bot Traffic, Q3 2012 – Q2 2013 [CHART]
In Q2, activity deemed “suspicious” grew to 49% of all traffic for the web advertising ecosystem, up from 43% in Q1, 40% in Q4 2012 and 26% in Q3.
Read MoreTop Landing Page Optimization Objectives, August 2013 [TABLE]
More than three out of five B2B marketers sought to increase leads from the landing page.
Read MoreLanding Page Optimization Metrics, August 2013 [TABLE]
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
Read MoreUS B2B Marketers' Budgets, 2011 & 2012 [TABLE]
Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.
Read MoreLanding Page Optimization Testing, August 2013 [CHART]
32% of those with a “superior strategy” say they conduct extensive landing page testing, while none of those with an “inferior” strategy do so.
Read MoreTop Benefits Of Real-Time Social Apps Embedded On Websites, June 2013 [CHART]
Those polled most often named an increase in user engagement as one of the top three benefits resulting from the use of such social applications.
Read MoreMarketing Tactics Influenced By Data & Audience Information, June 2013 [CHART]
One-third of respondents said data influenced 75% to 100% of their digital marketing budget, while another third said it affected 50% to 75% of outlays.
Read MoreMost & Least Preferred Personalization Tactics, March 2013 [CHART]
Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.
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