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Web Development

Top Reasons Online Shoppers Choosing One Website Over Another, November 2013 [CHART]

Online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another.

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Consumer Desires For Speedy Online Support, November 2013 [TABLE]

7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey.

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Top 100 Multichannel Retailers’ Mobile Load Times, November 2013 [CHART]

The top multichannel retailers’ sites load on average more quickly on a smart phone than Fortune 100 companies’ sites (3.62 seconds and ~5 seconds, respectively).

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Unique American Visitors To Sports Sites, September 2011-September 2013 [TABLE]

comScore’s ranking of top sports sites by monthly unique visitors over a two-year period showed Yahoo! Sports in the lead, with 52.75 million unique visitors in September 2013.

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SMBs' Use Of Online Marketing Channels, November 2013 [CHART]

SMBs report being almost as likely to have a Facebook page as they are to have their own website.

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Mobile Retail Site Performance, November 2013 [TABLE]

From an iPhone 4s, the median mobile site took 4.33 seconds to load, far quicker than the median full site page load time of 7.84, but still well below Google’s recommendation of 1 second or less.

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How Social Media Users Research Brands, Products Or Services, June 2013 [CHART]

40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing.

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Top Email List Growth Tactics, November 2013 [CHART]

Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).

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Social Media Referral Traffic Trends, September 2012-September 2013 [CHART]

Facebook referred 2.77% of total traffic to Shareaholic’s publisher network from mobile users alone in September.

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Top Testing Tactics For Improving Conversions, November 2013 [CHART]

Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.

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