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Web Development

Types Of Customer Data Used For Personalization, June 2015 [CHART]

Email was the most popular digital channel used for personalization.

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Top Challenges For B2B Lead Nurturing, August 2015 [CHART]

Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.

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Website Content Engagement By Desktop Or Mobile, August 2015 [CHART]

Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).

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Factors That Give eCommerce Sites Legitimacy, October 2015 [CHART]

More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.

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SMB Website Update Frequency, September 2015 [CHART]

Once an small- to medium-sized business website is up, it’s not typically updated very often.

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SMBs With Mobile-Optimized Websites, 2014 vs 2015 [CHART]

Most small and medium-sized businesses based in the US still don’t have a mobile-optimized website.

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Time Spent On Mobile Devices – Apps vs Browser, June 2015 [CHART]

Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.

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Top Factors In Website Trust, September 2015 [CHART]

A majority of consumers don’t trust websites that suffer from security and usability issues.

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Marketers' Top Pain Points, June 2015 [CHART]

The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.

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SMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]

More than 7 in 10 US SMBs are buying some type of digital services today.

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