Web Development Archives - Page 11 of 51

Most Important Elements Of The Customer Experience, October 2015 [CHART]

The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.

Consumers' Website Experience Expectations, October 2015 [CHART]

A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.

B2C vs B2B Top Marketing Challenges, October 2015 [CHART]

Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.

Buyer's Journey Budgeting [INFOGRAPHIC]

This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.

Trust In Advertising Formats By Generation, October 2015 [CHART]

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

Trust In Advertising By Format, October 2015 [CHART]

Among paid media channels, traditional media outperform online and mobile ads in trust.

How People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]

Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.

B2B Decision-Makers' Most-Trusted Sources Of Information For Purchases, March 2015 [CHART]

B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.

Top Factors For Consumer Trust In Websites, September 2015 [CHART]

A majority of consumers don’t trust websites that suffer from security and usability issues.

Top Factors Important To Future Of SEO, August 2015 [CHART]

Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.