Voice Activation Archives

Pandemic Fashion

Because there’s no expression when you have a mask on, game designer Tyler Glaiel is looking to solve that problem.

Since the outbreak of COVID-19, 36% of Smart Speaker owners are using their devices more to listen to music and entertainment, with 55% using them for this purpose the same amount and 1 in 10 (9%) using them less.

Voice Assistant Growth

Consumers will interact with voice assistants on 8.4 billion devices by 2024, according to a new study by Juniper Research.

Voice Assitant User Penetration, 2017-2021 [CHART]

In just a few short years, Apple’s Siri, Amazon Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly.

Voice Assistant User Penetration [CHART]

In 2017, nearly 80 million Americans used a voice assistant at least once a month on any device; that number is expected to reach 123 million by 2021, constituting 36.6% of the United States population, according to eMarketer.

Brands See Voice Commerce As Opportunity [CHART]

Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results from Feedvisor.

Technology Disrupting Digital Marketing [INFOGRAPHIC]

Infographic: 10 Technology Disrupting Digital Marketing

This infographic from Spiralytics illustrates ten new technologies that are disrupting the current state of digital marketing.

Health-Related Voice Queries [CHART]

The use of voice assistants powered by artificial intelligence (AI) and voice-activated devices is exploding in the US and around the world. These technologies have the potential to improve the healthcare system and change the way healthcare brands, providers and patients interact.

Smart Speaker Owner Demographics [CHART]

About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.

Smart Speaker Queries Answered Correctly By Category [CHART]

Loup Ventures recently tested four smart speakers by asking Alexa, Siri, Google Assistant, and Cortana 800 questions each. Google Assistant was able to answer 88% of them correctly vs. Siri at 75%.