Visual Communications
Visual Marketing [INFOGRAPHIC]
This infographic from iScribblers illustrates five ways humans are wired for visual stimuli.
Read MoreDigital Marketing Reassessment [INFOGRAPHIC]
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
Read MorePreferred Platforms By Social Influencers [CHART]
A new survey of social influencers worldwide from influencer platform Zine found that nearly 80% of respondents considered the Instagram to be their primary way of collaborating with brands.
Read MoreInstagram Sponsored Ad Posts, 2016-2017 [CHART]
Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data from Klear. The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.
Read MoreInstagram User Penetration, 2016-2021 [CHART]
One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.
Read MoreLink Building Tactics [INFOGRAPHIC]
This infographic from Kissmetrics illustrates 14 link building tactics that do not include unsolicited emails.
Read MoreSatisfaction With Social Media Sites [CHART]
Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.
Read MoreWebsite Referrals By Social Channel, 2016-2017 [CHART]
According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.
Read MoreThe Visual Internet [INFOGRAPHIC]
This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.
Read MoreB2C Marketers' Ad-Spending Plans [CHART]
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
Read More