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Visual Communications

Site Categories That Most Benefit From Pinterest Traffic, June 2012 [CHART]

Pinterest users have a high interest in travel content related specifically to transactions.

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Beyond Social Media: Oprah's Ill-Advised Surface Tweet & Facebook's Bait & Switch [PODCAST]

This week’s highlights include Oprah’s ill-advised Surface love from her iPad, Facebook’s advertising bait & switch and Ben & Jerry’s Instagram campaign.

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Building YouTube Audiences [INFOGRAPHIC]

This infographic by FanBridge takes a look at how YouTube channel owners are building audiences.

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Sites Whose Recommendations Have Influenced Female Social Media Users To Purchase, February 2012 [CHART]

Email

Internet users followed more retailers on Pinterest (9.3) than on Twitter (8.5) or Facebook (6.9) in March 2012.

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Pinterest vs. Tumblr Users By Generation, July 2012 [CHART]

Pinterest launched in March 2010 and by January 2012 was pulling in 10 million unique monthly visitors.

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Political Imagery & Candidate Likeability [PRESENTATION]

Best selling marketing author Rohit Bhargava put together this presentation of 2012 presidential campaign imagery to illustrate Obama’s greater “likeability.”

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eBay & Amazon The Most Pinterestable eTailers [CHART]

14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest.

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Most Effective Types Of Content For Marketing, August 2012 [CHART]

The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.

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Pinterest vs Facebook Shopper Engagement, October 2012 [CHART]

Among online shoppers using Pinterest, 70% said they do so to get inspiration on what to buy – that compares with just 17% of Facebook users who report the same.

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Zombie Survival Gear [INFOGRAPHIC]

Zombie Survival Gear [INFOGRAPHIC]

This infographic is a clever bit of Halloween marketing by REI.

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