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Visual Communications

Social Media-Inspired Purchases, July 2013 [CHART]

Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online.

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Social Influencer Dynamics, July 2013 [CHART]

Among the consumers who became advocates (by referring products or services to friends), 55.4% chose to use email as their sharing channel.

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Americans' Online Activities By Frequency, May 2013 [TABLE]

Email took the greatest amount of time per week, at 7.8 hours.

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Online Channels People Most Use To Communicate With One Another, May 2013 [CHART]

Email and Facebook each saw 87% of respondents logging in weekly to communicate with others.

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Journalists' Personal Use Of Social Media Worldwide, 2013 [CHART]

55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.

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SMB Online Marketing Tactics, March 2013 [TABLE]

The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).

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Devices College Students Own, June 2013 [CHART]

The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.

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Demographics Of Social Media Users By Network, October 2012 [TABLE]

Mobile will be the dominant platform to reach US millennials for the foreseeable future.

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Agency Attitudes Toward Social Media As New Business Tool, June 2013 [CHART]

Facebook (21%), LinkedIn (21%) and Twitter are the 3 most-used social media platforms, but among their users, less than 1 in 5 rate them as being effective.

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mCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]

Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.

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