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Visual Communications

Inc. 500's Social Media Use, 2012 vs 2013 [CHART]

Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool.

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2014 Social Landscape [INFOGRAPHIC]

Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.

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Top Social Networks For Which Young Millennials Have A Profile, February 2014 [CHART]

Approximately 46% of US teens and young adults ages 12 to 24 had used Snapchat.

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US Instagram Users By Age, 2012-2016 [TABLE]

Instagram is still largely limited to a pool of millennial and Gen X users.

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US Instagram Users & Penetration, 2012-2016 [CHART]

By the end of this year, almost 25% of US smartphone users will use Instagram on a monthly basis.

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Global Consumers' Purchase Behavior Influencers, March 2014 [CHART]

Close to 6 in 10 global consumers say that friends’ social media posts influence their purchase choices.

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Instagram Photos With Faces Attract More Likes & Comments [VIDEO]

Georgia Institute of Technology and Yahoo Labs researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos with no faces.

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Average Order Value By Social Referrer, March 2014 [CHART]

Facebook was dominant in terms of social traffic (63% share) – but Polyvore emerged with the highest average order value (AOV).

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Information Sources Millennials Trust Most, March 2014 [CHART]

Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.

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Top Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]

What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?

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