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Visual Communications

Social Channels B2B Marketers Use For Professional News, August 2014 [CHART]

US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites.

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Best Social Channels For Distributing B2B Content, August 2014 [TABLE]

Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.

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How People Share The Videos They Create, August 2014 [CHART]

Nearly 30% of US internet users who shared digital videos they created said they used Instagram.

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Nonprofit Communications Trends [INFOGRAPHIC]

Nonprofit Communications Trends

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

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Primary Content Sharing Channel By Device, Q4 2014 [CHART]

Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.

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Growth In Content Sharing Channels, Q4 2014 [CHART]

Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme.

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Amount Millennials Spend Via Social Commerce, Fall 2014 [CHART]

Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.

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Why Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]

US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.

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Pinterest Demographics, September 2014 [CHART]

Females likely accounted for a lot of Promoted Pin interaction.

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Frequency With Which People Click On Sponsored Social Posts, November 2014 [CHART]

Among US social networkers ages 13 to 64 who used Pinterest (30% of respondents), 33% said they clicked on promoted content at least weekly.

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