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Visual Communications

Most Popular Social Networks [CHART]

Chart - Most Popular Social Networks

Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.

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Social Media Marketing Platform Trends [CHART]

Social Media Marketing Platform Trends

9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.

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Brand Social Post Interaction Rates [TABLE]

Brand Social Post Interaction Rates [CHART]

It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.

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Top Factors For Mobile Shoppers [CHART]

Top Factors For Mobile Shoppers

Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.

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Top Factors For Successful Visual Content [CHART]

Top Factors For Successful Visual Content

Although the vast majority of marketers are now producing visual content, creating a successful image or video isn’t always a simple task.

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Top Reasons Marketers Produce Visual Content [CHART]

Top Reasons Marketers Produce Visual Content

The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.

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Time Spent Online By Content Type Or Channel [CHART]

Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.

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Most Popular Mobile App Types [CHART]

Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.

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Snapchat Growth, 2014-2020 [CHART]

In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.

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Snapchat Overtakes Facebook Among Young Millennials [CHART]

Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.

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