Pop Culture
Anchorman 2 Publicity: A Public Relations Case Study [VIDEO]
David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.
Read MorescoutPRO – Football Analytics Scouting App [VIDEO]
David Erickson discusses the scoutPRO professional football scouting app that applies performance statistics to NFL teams and players in order to visualize strengths, weaknesses and tendencies.
Read MoreSTUDY: Video Games Do Not Affect Behavior [VIDEO]
B.L. Ochman & David Erickson discuss the University of Glasgow study of 11,000 British children that found that playing video games, even as early as five years old, does not lead to later behavior problems.
Read MoreBatkid Saves San Francisco! [VIDEO]
Ochman & David Erickson discuss the Make-A-Wish Foundation’s amazing crowdsourced wish granting 5-year-old leukemia sufferer Miles Scott’s desire to be Batman.
Read MoreDunkin' Donuts Monday Night Football Vine Ads [VIDEO]
Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.
Read MoreRichie Incognito & The Miami Dolphins' Reputation Fiasco [VIDEO]
David Erickson discusses the public relations fiasco the Miami Dolphins football team is currently suffering from the actions of employee Richie Incognito’s racist voicemail and bullying toward his teammate Jonathan Martin.
Read MoreMinecraft Documentary [VIDEO]
Minecraft is a hugely popular indie sandbox video game created by Swedish programmer Markus “Notch” Persson and later developed and published by Mojang.
Read MoreNetflix Pirate-Sources Programming Decisions [VIDEO]
David Erickson discusses how Netflix uses sites like The Pirate Bay to identify what video content is popular in a market they are about to enter and to serve as a source of leads.
Read MoreVolkswagen's Feeling Carefree Take On Me Ad [VIDEO]
David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.
Read MoreTide's Scary Vines: A Carrie Remake [VIDEO]
David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.
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