Podcast
Media Consumption On Social Networks [PODCAST]
During this episode of eMarketer’s Behind The Numbers podcast, the hosts discuss how people consume news on social networks and whether they trust it.
Read MoreSponsored Post Tactics Used By Instagram Influencers [CHART]
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.
Read MoreeCommerce Market Share [CHART]
When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market.
Read MoreTime Spent With Mobile vs Television [CHART]
Americans are spending less time with most major media, with one major exception: smartphones.
Read MoreIndustries Where VR Will Have The Most Impact [CHART]
Despite the hype, it’s not yet clear if or when virtual reality (VR) technology will reach mass-market status. However, specialized applications are showing promise in a variety of industries.
Read MoreRevenue Streams For News Publishers [CHART & PODCAST]
Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
Read MoreHousehold Income By Generation [TABLE]
According to the US Department of Labor Bureau of Labor Statistics, millennial-headed households earned real money last year, averaging $65,373 (vs. $74,664 for total households)—though this leaves out the many millennials who have yet to establish households.
Read MoreSnapchat Advertising Revenues, 2016-2019 [PODCAST]
eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Read MoreSearch Engine Marketing Trends [PODCAST]
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Read MoreUS Mothers' Social Media Use [PODCAST]
While mothers were quick to embrace Facebook, their adoption of Instagram and Snapchat is a recent development.
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