Podcast Archives - Page 18 of 27

Perma.cc's Social Listening & Email Marketing [VIDEO]

David Erickson discusses Perma.cc’s superb execution of social listening and email marketing to take advantage of an earned media opportunity.

Emotional Consideration Of B2B Purchasers [VIDEO]

David Erickson discusses survey findings that indicate B2B purchasers are as interested in the personal benefit they’ll derive from a business purchase as they are the business benefit of the purchase.

Twitter Analytics – Measure Citations & Links To Your Sites [VIDEO]

David Erickson discusses Twitter’s new website analytics feature that tracks citations and links to your website.

Google's Customer Journey To Online Purchase Tool [VIDEO]

David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.

Darlington Nagbe's Online Autograph Signing Using Google Hangouts [VIDEO]

David Erickson discusses how professional soccer star Darlington Nagbe used Google Hangouts On Air to conduct an online autograph signing session.

Gawker's Kinja Commenting Platform [VIDEO]

David Erickson discusses Gawker Media’s Nick Denton’s attempt at making online comments useful and civil again with the Kinja commenting platform in use on Valleywag.

Context Is Key With Google Hummingbird Update [VIDEO]

Albert Maruggi, David Erickson & B.L. Ochman discusses the importance of context when optimizing content in the wake of Google’s recent Hummingbird update.

Mobile Share Of Organic Search Traffic, Q2 2012 – Q3 2013 [VIDEO]

Smart phones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier.

Hyundai's Zombie Chop Shop [VIDEO]

David Erickson discusses Hyundai’s latest Walking Dead tie-in, the Zombie Chop Shop iPhone and iPad apps that allow you to customize your own Hyundai for the zombie apocalypse.

Washington Redskins Name Change Controversy [VIDEO]

David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.