Podcast
Volkswagen's Feeling Carefree Take On Me Ad [VIDEO]
David Erickson discusses Volkswagen new Feeling Carefree campaign in which they target Gen Xers with nostalgia via an iconic 1980s era music video courtesy of a-ha.
Read MoreMobilesitting [VIDEO]
David Erickson the results of a Harris Interactive survey showing the ages of children parents have distracted via mobile devices.
Read MoreDiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]
David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.
Read MoreTwitter & Comcast To Offer Social Remote Control [VIDEO]
David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.
Read MoreTwitter Opens The Direct Message Spam Floodgates [VIDEO]
David Erickson rants about Twiter’s new “Feature,” the ability of any of your Twitter followers to direct message you, thereby opening up the floodgates to DM spam without providing users with any spam filtering tools.
Read MoreGenerational Dynamics Of Store Brand Purchases [VIDEO]
David Erickson discusses the differences in perceptions of store brands among active consumer generations: Millennials, Generation X, Baby Boomers and the Silent Generation.
Read MoreForced Page Reloads [VIDEO]
David Erickson discusses the maddening practice of forced page reloads on media websites and usability problems the tactic presents.
Read MoreGoogle Helpouts = Freelance Expertise [VIDEO]
David Erickson discusses Google Helpouts, which will enable individuals to charge for offering their expertise via video conferencing technology.
Read MoreTide's Scary Vines: A Carrie Remake [VIDEO]
David Erickson discusses Tide’s #ScaredStainless Vine Halloween marketing campaign that illustrates scenes from classic horror films starring the brand.
Read MoreSocial Media Traffic Referral Trends, September 2012-September 2013 [CHART]
Facebook is easily the leading social referrer of traffic, confirms a new report from Shareaholic, which analyzed 13 months of data collected from 200,000 publishers reaching more than 250 million unique monthly visitors.
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